Living Brand Guide 2026
A straightforward, approachable brand built around personal service and practical help. Auto repair. At your location.
01 Foundation
Opie Lee Mobile Mechanic puts a personal name behind auto repair at the customer’s location. The brand should reflect the warmth of meeting Opie Lee in person: genuine, approachable, and grounded in his work. Bold lettering and simple details give it a clear, recognizable presence.
A personal voice, plain language, and a name people can remember. Let Opie Lee’s character come through without a polished sales pitch.
Make it easy to understand the service, find the phone number, and take the next step. Keep every message clear and useful.
Sound like someone you could comfortably call or text. Use a warm, respectful tone that welcomes questions without assuming automotive knowledge.
Practical auto repair. Personal service. At your location.
Opie Lee Mobile Mechanic
03 Logo
The Opie Lee logo pairs bold lettering with a simple wrench, a direct connection to the work behind the name. Choose the stacked or horizontal layout to suit the space, and use black or white artwork for clear contrast. Always use the approved files.
All four logo versions in PNG, SVG, EPS, PDF, and JPG. Choose PNG for everyday digital use or send a vector file to your print or signage vendor.
White PNGs have transparent backgrounds. JPG previews include a contrasting background. Embroidery vendors will need to digitize the artwork for stitching.
Leave space around every side of the logo equal to at least half the height of the “O” in “OPIE.” Keep text, images, and page edges outside this area.
Choose black artwork for light backgrounds and white artwork for dark backgrounds. Size the logo so “MOBILE MECHANIC” remains readable, and avoid busy imagery behind the mark.
Use the supplied stacked or horizontal artwork. Do not stretch, crop, rotate, recolor, outline, or rearrange the logo. Keep copper and other supporting colors outside the mark.
04 Color
Black and white give Opie Lee’s brand its clear, recognizable foundation. Warm off-white softens larger backgrounds, steel gray supports quieter details, and a restrained copper accent adds warmth. Keep the logo itself entirely black or entirely white.
#111111
#FFFFFF
#F3F0E8
#62686D
#A65335
| Color | HEX | RGB | CMYK approximation (%) |
|---|---|---|---|
| Black | #111111 | 17, 17, 17 | 0, 0, 0, 93 |
| White | #FFFFFF | 255, 255, 255 | 0, 0, 0, 0 |
| Warm Off-White | #F3F0E8 | 243, 240, 232 | 0, 1, 5, 5 |
| Steel Gray | #62686D | 98, 104, 109 | 10, 5, 0, 57 |
| Copper | #A65335 | 166, 83, 53 | 0, 50, 68, 35 |
CMYK values are mathematical approximations, not printer-specific formulas. For solid black logo printing, use 100% K unless your printer specifies otherwise. White normally comes from the paper; printing on dark materials may require white ink or thread. Approve a physical proof for color-critical work. No Pantone colors have been formally assigned.
05 Typography
Hudson NY Slab gives Opie Lee’s name its sturdy, recognizable character. Bahnschrift SemiBold brings a clean, practical voice to service descriptions, contact information, and supporting copy. Let the display lettering make an impression while the message stays easy to read.
Display Hudson NY Slab
Short headlines names and key messages preserve the original letterforms
Supporting text Bahnschrift SemiBold
Auto repair. At your location. Call or text Opie Lee with a description of what’s happening with your vehicle and where you’re located.
Sentence case for longer copy spaced capitals for short labels 16px minimum for website body copy
| Role | Example | Typeface + style | Guidance |
|---|---|---|---|
| Page title | AUTO REPAIR | Hudson NY Slab | Keep short. Give the lettering room; avoid artificial bolding. |
| Section heading | AT YOUR LOCATION | Hudson NY Slab | Keep to one or two lines. |
| Card heading | Mobile auto repair | Bahnschrift SemiBold | Use clear, descriptive wording. |
| Body copy | Tell Opie what’s happening with your vehicle. | Bahnschrift SemiBold | Use sentence case, comfortable line spacing, and at least 16px for digital body text. |
| Label or button | CALL OR TEXT | Bahnschrift SemiBold | Spaced capitals work for brief labels; avoid them in paragraphs. |
Use the approved logo files rather than retyping the logo. Share font names with vendors, and use properly licensed fonts for new artwork. Website specimens require the corresponding licensed webfonts; font files are not included in the logo package.
06 Voice
Sound like the person customers will meet. Use everyday language, welcome questions, and make the next step clear. Customers should feel comfortable describing what’s happening with their vehicle, even when they don’t know the technical terms.
Say this
Having trouble with your vehicle? Call or text Opie with what’s happening and where you’re located. Auto repair. At your location.
Avoid this
The best mechanic in town! Any repair, anywhere, guaranteed same-day service!
07 Brand Assets
Use approved files whenever Opie Lee Mobile Mechanic appears in print or digital materials.
Download the complete logo package ZIP
Primary layout for white and light backgrounds.
Primary layout for black and dark backgrounds.
For wider spaces on white and light backgrounds.
For wider spaces on black and dark backgrounds.
Scalable vector artwork for websites and vendors that accept SVG. Included in the ZIP package.
Transparent artwork for presentations, social graphics, email, and everyday digital use. Exported at 3,000 pixels wide.
Vector artwork for professional printing, signage, and vehicle graphics. Ask your vendor which format they prefer.
Quick previews with a contrasting background. Use PNG when you need transparency and vector files when the logo will be enlarged.
SVG, EPS, and PDF files contain vector artwork with outlined lettering, so vendors do not need the logo fonts. Embroidery requires a separate digitized stitch file prepared by the embroidery vendor. The ZIP includes all four logo versions in all five formats.